Akron—Bridgestone Americas Tire Operations’ TJ Higgins, Integrated Consumer Tire Group ɲɛmɔgɔ U{0}}S. ani Canada, y’a ka kɔlɔsiliw kɛ ni tire jago ye U.S{3}} taye baara kɛcogo kan ɲinan, ka fara pankurun ɲinini, a tilali ani ɛntɛrinɛti sanniw kan{{4}
J: I b se ka tire jago ɲɛfɔ cogo di U{0}}S. la fo ka na se bi ma san 2018 kɔnɔ?
A: San 2018 musakabɔlaw ka jago kɛra bɔrɔ ɲagaminen ye dɔɔnin. Kunnafonidila bɛ u ka fɛnw mara ka ɲɛ ka tɛmɛ u tun bɛ cogo min na waati tɛmɛnenw na, nka fanga pockets fana bɛ yen. feereli mobili suguyaw la, i n’a fɔ crossover ani pickups, an bɛ to ka barika sɔrɔ ani an bɛ taa a fɛ ka fɛnw ɲini minnu bɛ se ka kɛ ni rim ye..
J: I b’a ye ko sugu bɛ taa min san tɔ kɔnɔ?
A: An b’a jira ko mɔgɔw ka pankurunw yɔrɔ bɛna to ka kɛ fɛn ye min bɛ to ka kɛ fɛn ye san tɔ kɔnɔ. bɛna kɛ suguya-jatebɔ ye bawo fɛn dilannikɛlaw ni kiliyanw b’a ɲini ka se sɔrɔ feerelikɛyɔrɔw la walasa ka yiriwali ɲɛminɛ. tiɲɛ na, izini in bɛna taa a fɛ ka kɛ ɲɔgɔndanba ye.
J: I bɛ ka fɛn sugu jumɛnw ye sugu la?
A: Let's start with trends in distribution. We have been seeing a consolidation of tire distributors in the market. Of the distributors that remain today, some are choosing to carry less depth and breadth of premium passenger and light truck products, making it challenging for independent tire dealers to access the products their customers want and need.
Gɛlɛya bɛ ka bonya sugu la fana k’a sababu kɛ SKU caya ye, o b’a to a ka gɛlɛn feerekɛlaw ma ka fɛnw sɔrɔ minnu bɛnnen don ka da a kan, u bɛ se ka kɛ yɔrɔ danma ye.
Fɛn dilannenw fan fɛ, an bɛ t’a fɛ ka dɔ fara pankurunw ɲinini kan minnu nafa ka bon, i n’a fɔ pankurunw ni rim-diameter products. sedan feereli bɛ ka dɔgɔya Ameriki Woroduguyanfan na—o la, o cogo la, mobili dilannikɛlaw i n’a fɔ Ford bɛ ka fɛn dilanni dabila u ka sedan saraka dɔw kan{{5} Crossover vehicles ani SUVw bɛ tɛmɛn ka kɛ soba kɔnɔ, an bɛna tɛmɛ ni soba ye min bɛna kɛ ka ɲɛsin soba ma, an bɛna tɛmɛ ni soba ye. sanw.
An b’a jira ko bonya bɛ senna Runflat sugu la. Mobili kura minnu ka ca ni tila sabanan ye, olu bɛ feere ni pankurunw tɛ, wa bi pankurunw, i n’a fɔ Bridgestone’s Driveguard Tire, o bɛ lakana nafa wɛrɛ di k’a sɔrɔ i ma bolifɛn lafiyalen saraka.
A laban na, nka tiɲɛ na, a ma dɔgɔya, feerekɛla caman bɛ taa ɛntɛrinɛti kan ka pankurunw ɲini. ni feerekɛlaw bɛ don feerekɛla dɔ ka butiki kɔnɔ, u kalanna ka tɛmɛn pankurunw kan ka tɛmɛn fɔlɔ kan{. U b’a dɔn u b’a fɛ fɛn min na ani u bɛ jigiyaba sɔrɔ fɛn dilannen ka baara kɛcogo la ani u ka sanni kɛcogo la..
Foto min bɔra Bridgestonet.J{1}} Higgins
J: I ka sosiyete bɛ ka nin ko ninnu kɛ cogo di?
A: Distribution—An bɛ ka an ka jatebɔ fɛɛrɛ sɛgɛsɛgɛ walasa ka kiliyanw bila jɔyɔrɔ fɔlɔ la, minnu bɛ Bridgestone ka mɔbili bolibaga ni a ka pankurunw ka pankurunw ka portfolio ({0}}) ka dunuya ni a bonya bɛɛ feere. Nin cɛsiri in kɔnɔ, an ka TWW ka tɔnba ka jatebɔ fɛɛrɛ teliyalen don walasa ka TireHub sigi ni GooDear ye, ka fara an ka jɛɲɔgɔnya juguya kan ni fɛntigiw ye walasa ka se ka fɛnw sɔrɔ minnu mago bɛ fɛnw na, u mago bɛ minnu na{2}}
Fɛn minnu nafa ka bon kosɛbɛ—walasa ka pankurunw sɔrɔ minnu nafa ka bon kosɛbɛ, an bɛ se ka seko ni dɔnko caman fara an ka pankurunw kan Ameriki Woroduguyanfan na. An bɛ ka seko bonya an ka Wilson, n{5}}C., Aiken, S{7}}, ani Joliette, quebec, tire-dibe, quebec. runflat tires ani fana fonɛnɛ pankurunw. nin fɛn caman kɛra tariku kɔnɔ Zapɔn, o bɛ kɛ sababu ye ka plɔmu ni fɛn caman tigɛli kɛ ka gɛlɛya ka teliya ani ka fɔ.
Intɛrinɛti kan pankurun sanni/jago—Bridgestone la, an dalen b’a la ko jagokɛla yɛrɛmahɔrɔn bɛɛ ka kan ka se ka pankurunw feere ɛntɛrinɛti kan, o de y’a to an ye an ka TireConnect Online Sales Solution labɛn jamana kɔnɔ 2017. TireConnect ye plug-and-play platform ye min bɛ baara kɛ ni feerekɛla ka siti ye min bɛ yen ani ka fanga di yɛrɛmahɔrɔnya feerelaw ma minnu bɛ se ka wari sɔrɔ ka tɛmɛn fɛn bɛɛ kan min bɛ se ka kɛ sababu ye ka jagokɛlaw bila ka fɛn dɔ kɛ min bɛ se ka fɛn caman feere, ka fara o kan, ka se ka fɛn caman di, ka se ka fɛnw sɔrɔ minnu bɛ se ka kɛ sababu ye ka fɛnw feere. U ka kiliyanw fɛ, min bɛ daminɛ ɛntɛrinɛti kan ka laban magan kɔnɔ.
J: I b’a jira ko wariba dɔw bɛ yen san tɔ kɔnɔ wa?
A: An bɛ t’a fɛ ka wari caman sɔrɔ walasa k’an ka feerekɛlaw ni feerekɛlaw dɛmɛ u ka jago yiriwali la. fɔlɔ ani fɔlɔ, an b’a fɛ k’a lajɛ ko an ka cikɛlaw bɛ se ka Bridgestone ani Firestone ka fɛn dilannenw dafalen sɔrɔ walasa ka sannikɛlaw mago ɲɛ sanni na u ka maganw na. An sinsinnen bɛ an ka Ameriki woroduguyanfan pankurunw ka seko caman kan walasa ka nɛnɛba lase mɔgɔw ma, i n’a fɔ run-flat, i n’a fɔ run-flat, i n’a fɔ run-flat, i n’a fɔ run-flations, i n’a fɔ run-flations, i n’a fɔ run-flations, i n’a fɔ run-flations, i n’a fɔ run-flations, i n’a fɔ run-flations, i n’a fɔ run-flations, i n’a fɔ run-flations, i n’a fɔ run-flations, i n’a fɔ run-flations, i n’a fɔ run-flations, as runs and runs pankurunw; O fana de y’a to an ye wari caman bila walasa k’an ka jatebɔcogo teliya walasa ka TireHub daminɛ ani ka jago caman kɛ ni fɛnfeerelaw ye minnu bɛ an ka fɛn dilannenw dicogo dafalen n’a bonya bɛɛ bila jɔyɔrɔ fɔlɔ la. Nin fɛɛrɛ ninnu bɛɛ bɛna dɛmɛ ka Bridgestone kininfɛ ni tasumabɔlanw ka pipeline sɔrɔ nɔgɔya la an ka kiliyanw ka sigiyɔrɔ la{
San 2018, an ye saraka kura 18 fana labɛn an ka Affiliated Dealer porogaramu kɔnɔ walasa an ka feerekɛlaw ka se ka ɲɔgɔn sɔrɔ bi suguya fangama na.
Wa a laban na, an bɛ t’a fɛ fana ka nafolodonniw kɛ walasa k’an ka fɛn dilannenw yiriwa laadala feereli ni piblisite cɛsiriw fɛ, telewisɔn ni nizɛri kanpaɲi kura minnu bɛ kɛ Bridgestone ni Firestone kama, ani waridon minnu bɛ senna walasa k’an ka farikoloɲɛnajɛ suguya bɛɛ la ɲuman baara kɛ, n’o ye IndyCar, NFL, The NHL ani Bridgestone ka jɛɲɔgɔnya sanfɛla ye ni Olɛnpi ye{2}}
J: Yala i bɛ pankurun sɔngɔ jiginni ye san tilancɛ filanan na wa?
A: An bɛ to ka fɛn caman kɔlɔsi fɛnw feereli sugu la ani ka jago kɛli musakaw jateminɛ. Sisan, an ka lastikuw musaka, an ka fɛn fɔlɔ min nafa ka bon kosɛbɛ, o ye a yɛrɛ sɔrɔ dɔɔnin ka bɔ sɔngɔ caman na an ye minnu ye salon. An bɛna t’a fɛ ka fɛɛrɛw tigɛ walasa k’a jira ko an bɛ se ka taa a fɛ ka fɛnw di an ka kiliyanw ma minnu mago bɛ fɛnw na minnu bɛ se ka kɛ ɲɔgɔndan ye..
J: Gɛlɛya jumɛnw bɛ pankurunko la ka taa ɲɛ?
A: Gɛlɛya belebele min bɛna kɛ waati kunkurunnin kɔnɔ, o bɛna kɛ sababu ye ka fɛnw sɔrɔ minnu bɛ sɔrɔ u fɛ ani u mago bɛ fɛn minnu na.
Waati jan kɔnɔ, pankurun baarakɛlaw ka kan ka baara kɛ ɲɔgɔn fɛ walasa k’a jira ko a bɛ ɲɛfɛ mobili kura kuradonni na. mega-trends, i n’a fɔ mobili yɛrɛmahɔrɔnyalenw, mobili parc kuran ani bolifɛnw tilatilali, o bɛna nɔba bila taye baara la{. n’an bɛ siniko lajɛ, min bɛ se ka da, min bɛ se ka da a kan, min bɛ se ka kɛ fɛn ye min bɛ se ka kɛ fɛn dilannikɛlaw ye. Mobili ekosisɛti.
O sira kelenw kan, mobili PARC caman ɲɔgɔnna bɛna nɔba bila baara suguyaw la minnu bɛ kɛ pankurun feerela yɛrɛmahɔrɔnw fɛ. feerekɛlaw ka kan ka miiri cogoyaw la minnu b’a to u bɛ se k’u ka jago yiriwa walasa ka sini kiliyanw magow ɲɛ, k’a sɔrɔ u bɛ bi bolifɛnw baara hali bi.
J: Yala Bridgestone b’a fɛ ka pankurunw tilatilali kɔsegin ATD fɛ walima fɛnfeerelaw wɛrɛw fɛ TireHub Venture yeelen na wa?
A: Bridgestone sinsinnen bɛ a kan ko feerekɛlaw bɛ se ka don an ka mɔbili kɔnɔmɔgɔw ni u ka kamiyɔnw na minnu ka nɔgɔn. o cogo la, an bɛ fɛɛrɛw tigɛ walasa k’an ka jatebɔcogo teliya, an kɛtɔ ka kiliyanw bila jɔyɔrɔ fɔlɔ la, minnu bɛ an ka portfolio kɔnɔna bɛɛ ni a bonya bɛɛ feere ani ka TireHub. Juguya kɛ ka taa a fɛ ka kɛ Bridgestone ka jatebɔcogo yɔrɔ nafama ye{2}}
J: Yala waatibolodacogo kura bɛ yen TireHub kan wa?
A: An bɛ ka san cɛmancɛ daminɛni laɲini hali bi TireHub. kunnafoni wɛrɛw bɛna tila ni an ye laadala sariyaw labɛnni sɛbɛnw sɔrɔ a kɔnɔ .
J: I b’a jira cogo di ko jɛkulu in bɛna nɔ bila pankurun feereli la?
A: An ka laɲini ni TireHub ye, o ye ka a lajɛ ko feerekɛlaw bɛ se ka an ka mɔbili kɔnɔmɔgɔw ni kamiyɔnw ka pankurunw ka portfolio ni u ka pankurun nɔgɔmanw ka dunuya dafalen n’u bonya sɔrɔ. an ka feerekɛlaw ni jagokɛla yɛrɛmahɔrɔnw ye nisɔndiya jira nin jɛ-ka-baara in na bawo o kɔrɔ ye k’u bɛna se ka sɔrɔ kosɛbɛ u mago bɛ fɛn minnu na.